2019 Lancia Ypsilon Hybrid Ecochic

• The new Ypsilon Hybrid EcoChic makes its debut: the Lancia-style hybrid is born to be more attentive to the environment.
• The contemporary interpretation in the colors of nature of its EcoChic attitude is available in the Silver and Gold versions and in the exclusive special Maryne series.
• The car adopts the new Mild Hybrid engine with a 1 liter and 70 HP (51.5 kW) 3-cylinder Firefly petrol engine, combined with a 12 volt BSG (Belt integrated Starter Generator) electric motor and a lithium battery.
• For those who choose it, consumption and CO ₂ emissions  reduced by up to 24%, in addition to all the tax and circulation benefits in residential areas reserved for hybrid vehicles, according to local regulations.
• The SEAQUAL ^® YARN yarn makes the saddlery sustainable as well as elegant, which uses yarns also derived from plastic collected from the Mediterranean Sea.
• All Lancia dealers together with FCA Bank are ready to welcome customers safely and to offer the New Ypsilon Hybrid until 30 June with zero advance, zero rate until 2021 and a loan of 4 euros per day.
• In addition, with the BE-HYBRID loan from FCA Bank or the long-term rental of Leasys, a code is included which can be activated online on the Treedom ^® platform to adopt a tree.
• Do not miss the D-Fence by Mopar ^® package consisting of a high performance cabin filter, air purifier and UV lamp helps to sanitize the car interior in 3 steps: it improves the quality of the air coming from outside, purifies that already inside the passenger compartment and eliminates up to 99% of bacteria.

35 years after its launch, Lancia Ypsilon becomes more attentive to the environment, with the style and elegance that have always distinguished it, and celebrates 3,000,000 units produced with the launch of the new Ypsilon Hybrid EcoChic, the hybrid in Lancia style that responds to new urban mobility needs. The new hybrid version of the Fashion City Car in fact ensures all the advantages of a Mild Hybrid engine, – more sustainable, efficient, accessible – consistent with the style that has made it successful as the car most loved by Italian women. This is the philosophy of the new Ypsilon Hybrid EcoChic: if elegance for Ypsilon has always represented showing itself without excess, from today it also means paying more attention to the environment.

The special series Ypsilon Hybrid Maryne

The special series Ypsilon Hybrid Maryne celebrates the debut of the hybrid propulsion on the Fashion City Car.
From an aesthetic point of view, it expresses its EcoChic attitude with its elegant dress code inspired by the colors of the sea, thanks to the new Blue Maryne and extremely refined aesthetic finishes.
Its distinctive signature is represented by the new Hybrid badge on the tailgate, and the EcoChic logo on the upright reinterpreted in a contemporary key; its plus contents compared to the Gold version are privacy glass, cruise control and rain and twilight sensors.
His style is pure, with new finishes in Dark Gray, burnished, which characterize the lower front grille, the logo holder mustache, the mirror caps, the door handles and the signature logo of the tailgate. In addition, the glossy black finish on the rear bumper, the new customization for the 15 ”wheel cups with hubcap with burnished Y logo while the outer part of the ring has a glossy black finish.

A complete range

The new Ypsilon Hybrid EcoChic is presented in the Silver and Gold trim levels. In addition to the standard equipment, the Gold trim enriches the car with refined and practical details such as the leather steering wheel and gearshift gaiter, the electric mirrors, the rear parking sensors, the chromed exhaust, the 15 ”style rims, the mirror caps in glossy black, integrated fog lights, the infotainment system Uconnect ™ radio 5 ”touchscreen with Bluetooth® and USB, DAB (Digital Radio) technology and integrated live services, with controls on the steering wheel.
The interiors are in Jacquard fabric, embellished with gold or blue threads, whose texture refers to a cross between the Chevron and a stylized braid, with light effects that give fascinating iridescent reflections.
You can then customize each Ypsilon according to your preferences and needs thanks to three accessory packages. The Pack Gold Plus features interiors in Alcantara®, the maximum expression of the elegance of the Lancia brand, which characterizes the seat backs with geometries designed with stitching with capitonné ton sur ton texture, embellished by the embroidery of the “Y” logo on the front headrests. Automatic air conditioning, side molding and chrome mirror caps complete the equipment and reflect its brilliant character. The Pack Style adds a fashion touch with rear privacy glasses and 15 ”black-diamond alloy wheels. The Pack City is dedicated to those who have an even more urban attitude with the navigator, cruise control, rain and twilight sensors.
Dedicated packages are also available across the range to customize your Ypsilon with maximum convenience. The Comfort Pack includes fifth place, the split rear seat 40/60, the rear electric windows and the lumbar adjustment of the driver’s seat. It is possible to enrich the Silver version with the Pack Design Silver which includes fog lights and 15 “” Style “rims.

The new Mild Hybrid engine

The Ypsilon Hybrid EcoChic is equipped with the new Mild Hybrid petrol engine that combines the new 1 liter 3-cylinder engine of the Firefly family, 70 HP (51.5 kW), with a BSG (Belt integrated Starter Generator) electric motor. 12 volt and a lithium battery. Compared to the 69 HP 1.2 Fire engine, the Mild Hybrid engine allows a reduction in consumption, and therefore in CO ₂ emissions, up to 24%, guaranteeing the same performance, and also ensures very high driving comfort, since the BSG system allows silent and vibration-free restarts of the thermal engine in the engine stopping and restarting phases. For the transmission, a new 6-speed gearbox was chosen, designed to optimize the engine’s range of use. Finally, the new Ypsilon Hybrid EcoChic offers the customer all the advantages of homologation as a hybrid vehicle – in addition to being compliant with the Euro 6D Final regulation – and ensures, according to local regulations, facilitations such as freedom of access and movement in urban centers, reduction the cost of parking in the center and tax breaks, according to local regulations.

SEAQUAL ^® YARN

Ypsilon Hybrid in the special Maryne series makes an elegant and ecological gesture not only through the use of a hybrid engine, but by choosing to adopt an innovative and sustainable material for the seat fabrics: SEAQUAL ^® YARN. The effect is contemporary and always elegant, thanks to the weave with classic black base color Chevron motif. The plastic collected from the Mediterranean with the help of fishermen is transformed by SEAQUAL ^® into a polyester yarn that can be used as a real fabric. During the weaving phase, SEAQUAL ^® YARN is mixed with other always natural ecological fibers, recycled or recovered. A sustainable process, therefore, in line with the Ypsilon Hybrid philosophy.

Inspiration for colors from nature

Elegance follows a natural movement, and from nature it is also inspired by colors. Blu Maryne, like the sea, an element that embraces the earth and makes it alive. Lunar gray, like the satellite that illuminates the night, the alter ego of the earth, the only one touched by man. Pure gold, like precious metal. That gives light and makes the wearer shine. And also those who drive it. The new Ypsilon Hybrid Maryne is also available in the colors: Chic Ivory, Slate Gray, Snow White, Silver Gray, Stone Gray and Vulcano Black

FCA Bank for Nuova Ypsilon Hybrid

FCA Bank and Lancia support the recovery and are ready to welcome customers safely in all the dealerships of the brand to offer the New Ypsilon Hybrid until 30 June with an innovative financing formula that includes: zero advance, zero rate until 2021 and a loan of 4 euros per day: the first 18 installments of 115 euros and then 72 installments of 185 euros (TAN 6.85% – APR 9.03%).

Leasys 4ME, the customized rental

Leasys, the mobility company of FCA Bank, offers the new Lancia Ypsilon Hybrid with the Leasys 4ME formula, the product that allows you to build your own rental. Thanks to this proposal, the Ypsilon can be driven at 229 euros per month, including VAT and without advance payments, for a period of 36 months and 30,000 km. The main services are included (RCA, H24 roadside assistance, use of the Leasys app and Leasys I-care infomobility services) but it is possible, for those who wish, to enrich the basic offer with additional insurance and assistance packages for a true experience. of “worry-free” driving. With the Car Assistance package you can purchase ordinary and extraordinary maintenance and the use of a replacement vehicle, while with the Car Protection formula, you can add theft, fire & damage repair coverage.

Treedom ^®

Finally, customers who purchase a hybrid version of Ypsilon, through FCA Bank’s BE-HYBRID financing, or who rent it on a long-term basis with Leasys, will be able to contribute to the reduction of CO ₂ thanks to the forest created by FCA Bank with Treedom, a company Italian with the only platform in the world that allows you to plant a tree remotely and follow its online story: thousands of real trees are available to be “adopted”. For each loan from FCA Bank’s BE_HYBRID range, or long-term rental of a hybrid or electric car with Leasys, the customer will receive a special code via email, to be activated online on the treedom.net platform with which to choose a tree in the forest. , follow its evolution and start contributing to the reduction of CO2.

D-Fence pack

The D-Fence by Mopar package with which the new Ypsilon Hybrid is equipped is composed of a package of devices which includes: a filter that retains impurities that come from the outside, blocks particulate matter and practically 100% of allergens, and reduces the formation of mold and bacteria by 98%; an air purifier inside the passenger compartment, which filters out micro-particles, such as pollen or bacteria; a UV lamp that helps to sanitize all contact surfaces such as the steering wheel, gearbox and seats.

The new communication campaign

The launch of the Ypsilon Hybrid EcoChic is accompanied by the new campaign signed by the agency Armando Testa for the production company Movie Magic under the direction of Ago Panini, developed on TV, print and digital.
In the film, the limited space of a swimming pool on the terrace of a skyscraper suddenly becomes an unexpected, exciting and borderless scenario, like a portal that opens into the “big blue”.
A woman, attracted by some reflections of light on the bottom of the pool, dives and swims, getting lost in the depth. In this dreamlike dimension it turns out that the flashes come from some jellyfish, which through their brightness guide them towards a mysterious shape: the New Ypsilon Hybrid EcoChic.
Slowly and in an ever more sinuous way, the jellyfish reveal the details of the car, while the woman, enraptured by the beauty of the Ypsilon, floats dancing. Finally, the car emerges from the depths and flashes of the jellyfish, transforming itself into the lights of the city, revealing its real nature: now the Ypsilon Hybrid EcoChic is parading through the streets of the nocturnal and glittering metropolis that forms the background.

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