At the Consumer Electronics Show (CES) 2020 – taking place in Las Vegas on 7 – 10 January 2020 – the BMW Group will be presenting its visionary approaches to creating the mobility experience of the future. The premium carmaker’s presence at CES 2020 can be summed up by the hashtag #ChangeYourPerception. At its heart is the company’s firm conviction that a change in perspective is essential in order to not only understand the requirements of future mobility but also address them. The BMW Group stand at this year’s CES showcases this new angle of thought, while close-up experiences and practical demonstrations anchor it in reality for the show’s visitors from all over the world.
The ZeroG Lounger presents a brand new way of relaxing while out on the road. The occupant can tilt the seat back by up to 60 degrees while still being able to enjoy the usual creature comforts and without any compromises in terms of safety or protection in an accident.
With the BMW i Interaction EASE, the BMW Group is offering a glimpse into a future where autonomous travel has long since become part of everyday life. However, the premium carmaker’s stand at this year’s CES in Las Vegas is not only a platform for study vehicles, it also showcases concrete designs – as highlighted by the BMW X7 ZeroG Lounger to stunning effect. Offering the first fully personalised recline and relax experience in a BMW model, this seat has been earmarked for series production in the next few years.
Two BMW X7 models fitted with a ZeroG Lounger are on display at CES 2020 and can be taken for a test drive. The luxurious seat can be tilted back by 40 or 60 degrees into a comfortable reclined position. The seat belt forms an integral part of the seat and adjusts to suit the reclined position, ensuring maximum safety even while on the move. The BMW X7 ZeroG Lounger already meets all the requisite safety standards, thanks to new and innovative safety features. Besides the integration of the belt into the seat, this also includes a cocoon airbag providing wraparound protection for the occupant in the event of an accident and efficient dissipation of impact energy via the seat rail.
Made from top-quality materials, the ZeroG Lounger focuses on delivering the ultimate in seating comfort – and also responds to the passenger’s needs while on the road. When the seat is in the reclined position, for instance, the passenger can enjoy the in-car entertainment programme on a screen built into the headliner. They can also opt to have directional information shown on the screen during a journey, complete with animated graphics when making a turn. As well as aiding spatial orientation, this can reduce motion sickness by a factor of four. Passengers don’t have to worry about dwindling smartphone battery life either; their device can be placed in a holder with an inductive charging facility. The holder’s clever design allows the smartphone’s display to be viewed effortlessly in any of the ZeroG Lounger’s various sitting or reclining positions.
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