1981 BMW M1 E26 by Ronnie Fieg

BMW and Kith’s Latest Collaboration: A Fusion of Automotive and Lifestyle Design

BMW has extended its partnership with Kith, led by Ronnie Fieg, to introduce the 2025 BMW XM by Kith.

This collaboration, following the BMW M4 Competition Coupé in 2020 and BMW i4 M50 xDrive in 2022, is focused on exclusive exterior and interior designs for the BMW XM, the brand’s first original M automobile since the BMW M1 (1978–1981).

The 2025 BMW XM Kith Concept will debut at Art Basel Miami 2024 and will be accompanied by Ronnie Fieg’s one-of-a-kind restored 1981 BMW M1 E26.

A Look at the 1981 BMW M1 E26 by Ronnie Fieg

Ronnie Fieg’s 1981 BMW M1 E26, reconstructed as a unique model, highlights Kith’s signature design elements.

• BMW and Kith extended their collaboration with the introduction of the 2025 BMW XM by Kith, featuring exclusive interior and exterior design elements.
• The 2025 BMW XM by Kith is the first original BMW M automobile since the BMW M1, incorporating elements inspired by the iconic sports car.
• The BMW XM Kith Concept will debut at Art Basel Miami 2024, alongside Ronnie Fieg’s custom-restored 1981 BMW M1 E26.
• Ronnie Fieg’s 1981 BMW M1 E26 includes a Techno Violet paint finish, a combined M and Kith emblem, and Kith-branded interior detailing.
• The BMW XM features the M HYBRID drive system, blending plug-in hybrid technology with high-performance capabilities.
• Only 47 units of the limited-edition 2025 BMW XM by Kith will be produced, emphasizing its exclusivity and connection to BMW's design legacy.
• A new Kith for BMW collection complements the collaboration, offering apparel and accessories inspired by classic BMW design motifs.
• The lifestyle collection includes premium items such as leather jackets, branded driving gloves, and a 1:18 scale model of the 2025 BMW XM by Kith.
• The pairing of the 1981 BMW M1 E26 and the 2025 BMW XM by Kith highlights over 50 years of BMW M’s evolution in design and performance.

Painted in Techno Violet (paint code 299), the car includes a combined M and Kith emblem on the tailgate and an interior embossed with Kith branding. This model creates a visual link between the original BMW M1 and the 2025 BMW XM by Kith Concept, symbolizing over 50 years of BMW M innovation.

The BMW XM’s Nod to the Legendary BMW M1

The BMW XM draws design inspiration from the iconic BMW M1, featuring elements like side accent strips, dual BMW emblems at the rear, and a louvered structure for the taillights. Powered by the M HYBRID drive system, the XM bridges classic and modern performance engineering in a plug-in hybrid SUV format. The limited-edition production run will include only 47 units of the 2025 BMW XM by Kith.

Kith for BMW: Fashion Meets Automotive Heritage

The collaboration extends beyond vehicles to a dedicated Kith for BMW apparel and lifestyle collection. This collection reinterprets classic BMW design motifs in Kith’s signature style, incorporating colors like Techno Violet, Cinnabar Red, and Vitality Green. Items include Italian leather jackets, wool and suede outerwear, co-branded jumpers, vintage-style T-shirts, and a variety of premium accessories.

Lifestyle Accessories and Collectibles

The Kith for BMW collection features a range of lifestyle products, including leather driving gloves, branded key fobs, rugs, mugs, snowboards, and even a 1:18 scale model of the 2025 BMW XM by Kith. This miniature replica highlights Frozen Techno Violet metallic paint and details matching the actual edition vehicle, such as Kith logos on the seats and rear doors.

Bridging Generations of BMW M Innovation

The pairing of the 1981 BMW M1 E26 by Ronnie Fieg and the 2025 BMW XM Kith Concept at Art Basel Miami creates a unique narrative connecting the heritage of BMW M’s first mid-engine sports car with its latest plug-in hybrid SUV. This collaboration emphasizes the evolution of BMW’s design philosophy while maintaining its roots in performance and innovation.

Source

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