The first Mazda 929 was introduced in 1973, as an export name for the piston-engined second generation Mazda Luce. The first generation Luce had been called the “Mazda 1500” or “Mazda 1800” in export markets, but as engines of different displacement were beginning to be used across lines, such a naming philosophy would have soon become confusing. The Mazda 929 was a large (for Japan) coupé, sedan, and station wagon powered by a 1769 cc Mazda VB engine. Output was 94 PS (69 kW) and 137 N⋅m (101 lb⋅ft).
This was typical Mazda, always seeking new ways of making its coupés look and feel special. The Mazda 929 coupé (1982-86), with its lowerable opera windows in the B-pillar, is yet another example. The stylish Mazda MX-6 (1987-97), meanwhile, had optional four-wheel steering. And the compact Mazda MX-3 (1992-98) was available with the 1.8-litre K8 engine, the world’s smallest mass-production V6.