Vision V Hints at Mercedes’ New EV Design—Beyond the EQ-Class Look

By Team Dailyrevs April 22, 2025

Design Reboot: The Vision V Concept signals a bold break from the soft, safe EQ-Class styling—suggesting a more expressive, luxurious EV future for Mercedes-Benz.
Lounge-on-Wheels: With a 65-inch cinema screen, 42-speaker Dolby Atmos, and silk-lined recliners, it reimagines how electric vans can serve luxury mobility.
Not Yet Production: While stunning, the Vision V remains a concept. It’s a design study—though Mercedes has made it clear that the real thing is coming by 2026.

When Mercedes-Benz showed off the Vision V Concept, it didn’t just unveil a luxurious electric van — it quietly drew a line in the sand.

This is more than a one-off experiment. It’s a calculated preview of what the future of electric Mercedes models might look like — and perhaps more importantly, what they won’t look like anymore. That EQ-Class design language? Safe, subdued, and largely forgettable. That era may be done.

The Vision V is Mercedes’ most striking signal yet that its next generation of electric vehicles will embrace character, clarity, and comfort—with design taking center stage once again.

A New Design Era: Departure from the EQ Playbook

Let’s be blunt — the EQ range, while technically impressive, has often felt visually cautious. The Vision V throws that caution out the panoramic roof.

Gone is the minimalist grille and generic shape. In comes a sculpted, premium aesthetic that draws attention without being loud. From the flowing roofline to the upright posture and illuminated elements, it looks ready to redefine how people see vans—and how they see Mercedes in the EV space.

Concept MPV, Conceptual Art: A Visual Impression

Mercedes calls it a “lounge on wheels,” but it could just as easily be mistaken for a private jet cabin. In the images provided:

This angle shows off its dramatic side profile, blending utility with poise. The extended glass canopy adds lightness while emphasizing flow.

The front view is a departure in itself—clean, upright, and expressive with its illuminated badge and grille.

Inside, the ambient lighting and sheer material quality suggest an interior that’s not just premium—it’s indulgent.

Together, these images make one thing clear: this is a concept, but the design vision behind it is far from abstract. It’s sharp, detailed, and purposeful—likely a preview of what Mercedes plans to scale down (and tone down) into real-world production soon.

The Lounge-on-Wheels Interior

While the exterior hints at a design rebirth, the cabin is where the Vision V flaunts its ambitions. This isn’t a commuter van—it’s an experience.

Here’s what makes it stand out:

Feature	Description
Cinema Mode	A 65-inch retractable 4K screen transforms the van into a private theater.
Sound System	42-speaker Dolby Atmos with seat-integrated exciters.
Materials	White Nappa leather and silk throughout, paired with ambient lighting.
Privacy	Glass partition turns opaque at the press of a button.
Seating	Lounge chairs recline fully, with personal space as a priority.

Platform & Production Outlook

The Vision V Concept rides on the VAN.EA (Van Electric Architecture) — Mercedes-Benz’s modular platform for next-gen electric vans.

Confirmed details so far:

Designed for both private and commercial applications
Production planned for Spain and China
Rollout expected by 2026

But again — this is a concept. The production version may dial back the drama, though the design DNA seems set to survive.

Final Thoughts

The Vision V is a concept — yes. But it’s also a confident, calculated move. A design declaration that Mercedes is done playing it safe with EV aesthetics.

From its rich surfaces to its cinematic interiors, the Vision V doesn’t just preview a luxury van — it previews the end of the EQ era’s soft lines and sterile styling. The next chapter of Mercedes design looks sharper, more emotive, and unmistakably premium.

And if this concept is any clue, the future of electric Mercedes vehicles may finally start turning heads again.

Explore More

For a closer look at the Mercedes-Benz Vision V Concept Previewed Before Auto Shangai in full resolution, you can browse the full image gallery here.