Inside the 2025 Easter Jeep Safari: Jeep’s Wildest Concepts Yet Hit Moab
By Team Dailyrevs April 16, 2025
Jeep debuted seven unique concepts at the 2025 Easter Jeep Safari, blending retro flair, electrification, and trail-ready mods.
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The event showcases Jeep Performance Parts (JPP) in action, offering a testing ground for factory-backed custom builds.
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Concepts like the Bug Out 4xe and Gladiator High Top Honcho reflect a growing push toward electrification and overlanding culture.
Jeep Goes Full Throttle at 2025 Easter Safari
Each spring, the rocky trails of Moab, Utah become a proving ground—not just for off-roaders, but for Jeep’s design and engineering teams. The 2025 Easter Jeep Safari didn’t disappoint. Jeep rolled out seven concept vehicles, ranging from heritage-inspired to post-apocalyptic fantasy builds, many equipped with Jeep Performance Parts (JPP). These aren't just design exercises—they’re real-world testbeds for future accessories and design directions.
In the words of Mark Bosanac, North America Senior VP of Mopar Service, Parts, and Customer Care:
“Our annual trip to Moab allows us to showcase how the Jeep Performance Parts portfolio continues to expand in new and exciting directions.”
Let’s break down the highlights.
| Concept Name | Base Model | Highlight Features | Theme/Design Direction |
|---|---|---|---|
| Jeep Gladiator Rubicon "High Top Honcho" | Gladiator | 40" tires, custom bumpers, heritage paint, wooden bed rails | 1970s Honcho truck homage |
| Jeep J6 Honcho | Gladiator (2-door) | Compact proportions, throwback graphics, roll bar | Late-‘70s design meets modern mods |
| Wrangler 4xe “Bug Out” | Wrangler 4xe | Carbon-fiber extended body, bed rack, tactical gear | Off-grid, overland adventure |
| Wrangler 4xe “Sunchaser” | Wrangler 4xe | Orange-accented soft top, JPP snorkel, full rooftop tent | Sun-loving, outdoor lifestyle |
| Wrangler 4xe “Blueprint” | Wrangler 4xe | Cutaway design exposing 35+ accessories | JPP product showcase |
| Wrangler “Rewind” | Wrangler | 1980s styling, plaid seat inserts, vintage blue paint | Retro-nostalgia meets trail tech |
| Jeep Gladiator “Jeep Force” | Gladiator | Military-themed, 2-door cab, full communication suite | Tactical utility concept |
Moab as Jeep’s Living Laboratory
What sets the Easter Jeep Safari apart is its raw authenticity. These vehicles aren’t coddled show cars—they’re hammered over slick rock and deep sand, often by the same engineers who built them. Moab is the ultimate real-world validation tool, where design, function, and feedback collide.
The heavy presence of Wrangler 4xe-based builds this year confirms Jeep’s EV ambitions aren’t theoretical. Models like the Bug Out and Sunchaser indicate a fusion of electrification and overlanding, two trends dominating the future of off-road culture.
A Nod to the Past—And a Leap Forward
Concepts like the J6 Honcho and Rewind are not just playful nostalgia. They’re brand-building exercises that remind enthusiasts of Jeep’s long lineage while quietly testing reactions to potential design throwbacks.
Meanwhile, the Blueprint concept serves a functional purpose: it gives the public a cutaway look at how deep the Jeep Performance Parts catalog goes. It's less about driving and more about visibility—for both the products and the direction Mopar is headed.
Why It Matters
While none of these concepts are production-bound in their exact forms, history tells us that ideas born in Moab often become tomorrow’s dealer options. From factory snorkels to beadlock wheels, many past Easter Safari ideas have made it into the JPP catalog or inspired limited-run trims.
That’s what makes this event so vital—not just for the fans, but for Jeep itself. It's a rolling focus group on dirt.
Explore More
You can find high-resolution image galleries of these concepts and their off-road shenanigans by visiting this dedicated Jeep gallery.